About ME

Hi there! I’m Sam.

I’m a Product Lead with 15+ years of experience building and operating live-service games, combining product strategy, monetization, game design, and LiveOps, to create experiences that engage players and drive sustainable business growth.

Throughout my career, I’ve led products through every stage of their lifecycle—from concept and feature ideation to launch, optimization, and long-term live operations. I enjoy solving complex product problems using a balance of player empathy, data, experimentation, and creative thinking.

My background spans game design, production, art, analytics, and product management, giving me a holistic understanding of game development and the ability to bridge creative, technical, and commercial disciplines. I’ve contributed to successful live-service titles at leading mobile game studios, pursued independent game development, and worked as a design specialist at Google—experiences that have shaped how I approach product leadership today.

I believe the strongest products are built by collaborative teams with clear goals, shared ownership, and a relentless focus on delivering value to players. I thrive in environments where strategy, creativity, and execution come together to solve meaningful challenges.

Outside of work when I’m not in front of a screen, you’ll find me exploring scenic drives, flying sport kites, or building and racing RC cars and airplanes. I love to network, to let’s connect!